ask
Develop the brand for an online platform that provides low-interest personal loans
for young adults, a demographic who might be scared of taking up a personal loan. This brand should be perceived as transparent, friendly and reliable, and should stand out in a crowded market.
solution
Create a brand identity that engage young professionals about financial health in a fun, friendly, approachable and trust-worthy way.
outcome
The website for Grounded keeps things friendly and approachable with playful illustrations and stands out from the crowd with bright bold colours. Intuitive and clean layouts and human-focused photography puts the primary focus of Grounded on the human aspect of a loan.
